🎤 Talk beauty
to me

with lori taylor davis
@ smashbox


For our debut episode of Talk Beauty to Me, we caught up with Lori Taylor Davis, Global Pro Artist at Smashbox (and hair goals kween), to get the scoop on the brand’s latest full coverage foundation formula. Tune in as Lori shares how to shade match foundation, her top application tips and next-level foundation prep secrets. Spoiler alert: it involves primers. Yup, as in plural. Trust that by the end of this beauty video, your selfies will never be the same.

Lori Taylor Davis. Image courtesy Smashbox

Lori Taylor Davis. Image courtesy Smashbox

 

Videographer: Samantha Johnston

 

As a makeup category, foundation has blown UP! Why? Let’s ponder. Perhaps it’s the societal quest for a flawless selfie, or innovations in formulation that have given base makeup a notable skin care boost. Or, maybe, it’s because @badgalriri changed the game by launching 40 Fenty Beauty shades, many hitting sold-out status, and the rest of the beauty world is playing catch up. Likely, it’s all that and more. The bottom line: we have more options than ever under the foundation umbrella, ella, ella, so you’re certain to find a seamless skin tone match at any given coverage level. In the full coverage foundation department, here are 3 newbies to know about.

 
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40 matte shades of oil-controlling yet hydrating coverage, that’s also water- and sweat-proof but successfully manages to feel like nothing on your skin.

Smashbox Studio Skin Full Coverage 24HR Foundation, $36

 
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Available in 16 shades, this drugstore buy feels like a splurge. Expect creamy, natural-looking coverage that protects skin with SPF50 annnnd a blend of antioxidants.

Maybelline New York Dream Urban Cover, $16

 
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This payday treat provides coverage that goes on blissfully light, looks surprisingly natural and seriously enhances skin. Many will remark ‘Your skin looks great!’ so prepare your humble reply now.

Charlotte Tilbury Airbrush Flawless Foundation, $53